Pixie Lott previews third album with new song ‘Heart Cry’

It is almost five years ago that Pixie Lott made a huge impact in the British music charts with her debut single ‘Mama Do (Uh Oh, Uh Oh)’. The song grew out to be a hit in large parts of Europe and the singer launched her debut album Turn It Up. She managed to gain success with other singles like ‘Cry Me Out’, ‘Boys and Girls’ and ‘Broken Arrow’. Her second album campaign started very successfully with the number 1 single ‘All About Tonight’, but Young Foolish Happy did not sell as much as expected. The young singer is now determined to make a big comeback. Her new self titled album will be released in 2014, but Pixie gave us a first taste with the premiere of new song ‘Heart Cry’.

There is no official release date or track list for the album yet, but it is expected to drop in the first half of 2014. The singer posted a teaser video for ‘Heart Cry’, which is just a promo song and not the first single of the new album. The official first single of the new record will be released in January and is called ‘Nasty’. The song might premiere this month already. On her second album Young Foolish Happy, Pixie Lott chose a more soulful direction. She mostly left the pop/dance behind and incorporated a bit of a Motown sound into her songs. If ‘Heart Cry’ is anything to go by, the next album will follow this line, but probably with a bit more conviction.

‘Heart Cry’ is a swinging soulful pop song with a full band instrumentation. The style of the track is slightly similar to John Newman’s ‘Love Me Again’ for example. This type of track definitely fits Pixie’s voice perfectly and could help her to (re)define her identity as an artist. ‘Heart Cry’ is full of catchy trumpets, infectious whistles and powerful, feisty lyrics that deal with a breakup. The repetition of the sentence ‘have you ever heard a heart cry?’ works well and the verses where Pixie tells her ex “don’t you ever…” in every sentence, are quite memorable as well. In the teaser video, we see Pixie looking very classy and stylish, which matches with the song that expresses a certain class as well. If ‘Heart Cry’ sets the mood for the new record, Pixie Lott could come back smashing next year.