Florence premieres third song from upcoming album
As you might know, these are exciting times for us fans of Florence + the Machine. The band will be releasing their new record How Big, How Blue, How Beautiful on the 1st of June and the promotion machine is rolling on full force, as they premiered a third track earlier tonight, called ‘Ship To Wreck’. The song got its first play on BBC Radio 1 and shows a different side to their third record than ‘What Kind of Man’ and ‘St. Jude’ did.
Of course, ‘Ship To Wreck’ is undeniable Florence, but it is also quite a bit more radio friendly than the two previously mentioned songs. The first single ‘What Kind of Man’ started out quiet and then evolved into a rocky whirlwind of huge vocals and guitars. ‘St. Jude’ was an oasis of serenity compared to that, even feeling like a calm interlude. ‘Ship To Wreck’ incorporates a slight rock sound, but is not that intense and heavy. Actually, this song would be a smart choice to properly push the album with, as radio will eat this up and it has the ability to appeal to a larger audience, because of its poppy vibe with an instantly memorable chorus.
So what is it about? “I guess I was thinking about my own self destructive side, and how you can make something only to tear it down, enjoy/destroy, create/devastate etc… When you’re in that whirlwind, you often end up breaking the thing you love the most”, explained the mighty Florence herself on Facebook. Stylistically, the big ad libs in the post chorus remind me a bit of the big vocals of her song ‘Howl’ (from her debut record Lungs), but then in a more subtle way. Having said that, How Big, How Blue, How Beautiful is shaping up to be one of the records of the year.