Eric Saade reinvents himself on new synth pop single
Eric Saade has come a long way since he first introduced himself to the Swedish audience in 2010, when he participated in Melodifestivalen with his song ‘Manboy’. A year later he actually won the contest and reached the top 3 in Eurovision with the track ‘Popular’. Since then he released four albums, of which three reached the number 1 position in his home country. In 2015 he returned to Melodifestivalen with ‘Sting’, finishing in top 5. After the summery single ‘Girl From Sweden‘ he now realized it was time for an artistic reinvention, which he tries to complete with new single ‘Colors’.
‘Colors’ was produced by State of Sound and marks the moment Eric wanted to make music that actually satisfies him instead of things others expected from him as a pop star. For such a statement, ‘Colors’ still sounds quite poppy and commercial, but I will forgive him for this, as the tune is actually pretty enjoyable. The omnipresent synths in the chorus form the main hook and bring us back to the heydays of this style in the 80s. I hear some hints of Pet Shop Boys and Modern Talking! The verses have a somewhat darker sound, which shows some new sides to the not so broad vocal range of Saade. I don’t know if this is the artistic statement that will make him into a more serious pop artist, but who cares! It’s a nice sound that suits him!
The track was premiered on Swedish radio and will be released on iTunes on the 18th of March.
You can listen to ‘Colors’ here.