Kygo and Selena Gomez team up for future hit ‘It Ain’t Me’
Norwegian DJ and producer Kygo only just stopped the promotion for his debut album Cloud Nine at the end of 2016, but he is already on to the next step in his career. After working with artists like Ella Henderson, Kodaline and Maty Noyes he now managed to get his biggest name so far to feature on his track. His brand new single ‘It Ain’t Me’ is a collaboration with American actress and pop star Selena Gomez. After having quite some success in Europe, it seems like Kygo is about to have his first big hit in the US as well!
Selena Gomez has been carefully building up her career as a pop star and her 2015 album Revival was her most mature yet and brought some of her biggest hits so far. After the tour for this record she took a break to focus on her (mental) health, but now she comes back swinging with the help of Kygo. ‘It Ain’t Me’ follows the EDM sound both artists were inspired by on their most recent releases. It does sound a little less ‘tropical’ than most of Kygo’s work, finding a balance that suits both artists.
‘It Ain’t Me’ is a powerful tune about a dysfunctional relationship that was ruined by the alcohol abuse of the other half. Over the sound of an acoustic guitar, Selena asks him: “Who’s gonna walk you through the dark side of the morning? Who’s gonna rock you when the sun won’t let you sleep? Who’s waking up to drive you home when you’re drunk and all alone?” She immediately answers the questions asked with the sentence ‘It Ain’t Me’, which is then repeated with some catchy vocal effects making for an echoing post chorus break down, based on a piano infused beat. It is not very original and it does lay Selena’s limited vocal range bare, but it still sounds like a hit if you ask me!
I like the single. I’m glad they actually added backing vocalists. Selena typically does not have proper backing vocalist support, which does not help Selena’s paper thin vocals.