Taylor Swift launches new track from Reputation album
Just a week ago Taylor Swift made her big comeback. The dust did not even settle after her much talked about single and video ‘Look What You Made Me Do’ was released, but Taylor is already back for more. On the 10th of November her new album reputation will drop and today she premiered the aptly titled album opener ‘…Ready For It?’.
For ‘…Ready For It’, Taylor worked together with Swedish hit producer Max Martin again and together they continues the ‘harder’ more electronic sound introduced on ‘Look What You Made Me Do’. The upside here is that she took some of the melodic brilliance of her 1989 album, which makes the chorus shine bright in comparison to the rather tuneless one of its predecessor. It is catchy, upbeat and lyrically again more aggressive than we are used to from her previous eras, but at the same she offers some more self reflection as well. While she usually wrote about her exes, she puts some of the blame for failed relationships on herself this time: “Me, I was a robber, first time that he saw me. Stealing hearts and running off and never saying sorry.” In terms of melody ‘…Ready For It?’ is a step in the right direction from ‘Look What You Made Me Do’, but at the same time, the latter seemed to have a lot more momentum and impact on the first few listens. Oh well, even Taylor can’t win ’em all. I am still sure reputation will be big in every single way!
Update: Taylor Swift premiered the dark sci-fi video directed by Joseph Khan. But what is the meaning behind all this? Is she fighting her own dark sides, is she breaking free from the box the media has put her in? Have a look to decide for yourself!