Justin Timberlake launches breezy potential summer hit
Justin Timberlake had a busy 2018 so far. The singer released his latest album Man of the Woods, receiving a mixed bag of reviews. He performed at the Super Bowl Half Time Show again, having the whole world talking about him once more. The album campaign however, might not have been as successful as he and his team hoped for, so they seem ready to move on already. Out of nowhere, he dropped the summery new single ‘SoulMate’ earlier this week!
Where Man of the Woods was a mix of genres with a loose focus on country, Timberlake goes into a more contemporary sounding direction with ‘SoulMate’. He worked with Drake’s hit producer Nineteen85 (‘One Dance’ and ‘Hotline Bling’) and the result is a soulful, breezy pop track with a laidback rhythm and smooth production. The chorus would work just as well at a beach party as in the bedroom with your summer lover. It is safe to say this ticks all the boxes for a big summer hit, but will ‘SoulMate’ be the track that brings Justin back to the top of the charts!?