Jess Glynne trusts in own formula on new single
We often ask our favourite pop stars to switch things up after a while, but does that apply to an artist who already has 7 number 1 hits in her home country too? Jess Glynne is the British female artist with the most number 1 hits including four collaborations (with Clean Bandit, Tinie Tempah, Rudimental and Route 94) and three solo chart topping tracks; ‘Hold My Hand’, ‘Don’t Be So Hard On Yourself’ and ‘I’ll Be There’. Now this last one is the lead single for her second album Always In Between, out on the 12th of October, and it might be her most surprising hit. In A Bit of Pop Music’s review on the track I wrote that it was too bland and not memorable enough to match her previous success. I still believe it did not deserve to come anywhere close to number 1, but let’s give Success Glynne another chance with her new single ‘All I Am’.
‘All I Am’ is the second track taken from Glynne’s upcoming sophomore album and it echoes the sound of her successful debut I Cry When I Laugh. The light dance beats of her first two solo number 1’s are back and so is the build up with a proper chorus + post chorus. The hooks here are not as explosive as on ‘Hold My Hand’, but definitely strong enough to gain her another major radio hit. Everything about this sounds like it was tailor made to please the general pop radio public and that is exactly what it is going to do. In a world where ‘I’ll Be There’ became a number 1 hit, ‘All I Am’ should easily be able to do the same (so it might actually not).