Olly Murs teams up with Ed Sheeran and Snoop Dogg for comeback
Olly Murs is back! The British pop star had a little break from releasing for two years, but is about to drop his sixth(!!) album soon. His most recent record, 24 Hrs, was released back in 2016 and although it did hit number 1 in the UK, it was not as commercially successful as its predecessors. The singles failed to hit top 10 back then, but Murs and his team are doing their all to not let history repeat itself. To secure a hit, he worked with Ed Sheeran and Snoop Dogg on his comeback track ‘Moves’.
‘Moves’ was produced by Steve Mac and co-written by a team consisting of Steve Mac, Ed Sheeran, Ammar Malik and Snoop Dogg, who penned his own, kind of superfluous, verse. Now the groovy production presents exactly what Olly Murs should sound like in 2018, but I can’t help but feel that Murs as a pop star drowns in the Sheeran-isms of the song. His delivery in the verses is way too similar too Sheeran’s rap singing, which makes me think that ‘Moves’ might have been a song that was written for Ed himself, but given away to another artist in the end. Now the chorus is actually cute in all its swinging catchiness, but it is not exactly outstanding enough to fully launch Olly as a pop star again. I suspect his label Sony Music wanted to guarantee a hit with ‘Moves’ and I admit that it stands a good chance to hit at least top 10 in the UK, but it sounds more like a quick cash-in than a track that shows his growth as an artist.