AURORA keeps things moving with brand new single ‘Animal’
In the fall last year, Norwegian pop star AURORA finally returned with her sophmore album Infections of a Different Kind – Step 1. The intriguing collection of songs grew out to be one of A Bit of Pop Music’s favourite records of the year. After fans raised questions about the ‘step 1’ in the title, AURORA announced that a ‘step 2’ would follow in 2019 or 2020. Little did we know that she was planning to return so soon! AURORA kicks off the campaign for the next record today, with brand new single ‘Animal’!
While Infections of a Different Kind – Step 1 was generally more experimental than her debut, AURORA and her team decided to push the release with the two poppiest recordings, ‘Queendom’ and ‘Forgotten Love’. With ‘Animal’ they seem to have chosen a similar strategy, as it actually might be AURORA’s most mainstream, clubby pop dance release to date. The track has her usual build up with calm verses versus explosive choruses with massive hooks, but takes it even further with dance beats and a sing along post-chorus. Lyrically AURORA explores the idea that humans are always on the hunt, craving for something. ‘Animal’ might not be her most original or interesting work to date, but it sure is a bop and it might be exactly what she needs to reach a broader audience with her tunes.
In the video for the track, we see AURORA escape a cage on the back of a truck. She tears up the town and ends up letting her animal instincts get the better of her on the dance floor. Who would have thought a dancing scene in a club would fit the quirky pop star so well!?