Zara Larsson keeps new singles coming with ‘All The Time’
After finally releasing her long awaited international debut album So Good, Zara Larsson kicked off the campaign for its follow up at the end of last year with single ‘Ruin My Life’. She kept new singles coming this year with the release of ‘Don’t Worry Bout Me’ and ‘Wow’. Although those tracks all became hits in her native Sweden, the international success was not as big as with tunes like ‘Lush Life’ and ‘Never Forget You’. She is now trying again with the brand new track ‘All The Time’.

In all honesty, Zara Larsson has been continuously delivering quality pop tracks, but none of the recent tracks have stood out like her break out hits and the same goes for the new offering ‘All The Time’. It is a perfectly produced, well-written upbeat pop tune with an instantly catchy chorus, but it somehow seems to lack personality. Sure, the lyrics about missing a former lover and being reminded of that person all the time are relatable, but also quite generic. Zara Larsson’s recent output is more than decent, but not unique enough to win back the pop game.