Ellie Goulding goes for big pop sound on new single and album
When Ellie Goulding released her debut album in 2010, she introduced herself as an electronic folk pop artist with her own little style going on. She made it big in the UK and started to conquer Europe and the US as well. By the time her second record Halcyon came around, everything still sounded personal, but with bigger productions and life giving choruses. For the re-release Halcyon Days however, she and her team decided to go for a big pop sound with sligtly more predictable output, like single ‘Burn’. In the meantime she recorded Max Martin penned ‘Love Me Like You Do’ for the Fifty Shades of Grey soundtrack and had a worldwide hit. She slowly but steadily moved towards big pop star territory and with her new single ‘On My Mind’, the transformation is about to complete.
