Song of the Day: Frida Sundemo – It’s OK

frida sundemo It's OK

Frida Sundemo sings about ups and down in life on ‘It’s OK’
Frida Sundemo has been releasing a significant number of delicious synth pop tracks over the years, but at the end of last 2016 she finally seemed to be reaching her full potential with the larger than life single ‘We Are Dreamers’. The soaring melodies, dreamy vocals and bombastic production made it into easily her best work until then, but she immediately challenges this with her anthemic new single ‘It’s OK’. This time around, Frida sounds a lot less euphoric, but not any less convincing.

Frida explained the lyrical content of the track as follows: “’It’s OK’ is about making peace with the weak and vulnerable you. It’s about feeling like the loneliest person in the world and accepting that life sometimes feels like your enemy and not your friend. It’s also about feeling more alive than ever, about late nights and early mornings, and the longing for embracing every second of life. Because that’s how life is, high and low, and it’s OK.”

‘It’s OK’ perfectly translates the story of the lyrics into an anthemic piece of synth pop music that sounds melancholic, yet hopeful and dramatic yet uplifting. The violin touches are subtle and Frida’s vocals have a soothing quality, telling us it is OK not to feel OK and at the same time reassuring things will get better. ‘It’s OK’ is an extremely relatable piece of pop that will help us get through the lonely nights!

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