Eurovision 2018 Review: Israel – Netta – Toy

Israel bookmakers favourite to win with Netta’s ‘Toy’
This year marks the 20th anniversary of Israel’s most recent Eurovision victory with Dana International’s ‘Diva’. What a year to be the bookmakers favourite to win again! The country selected Netta as its representative through a talent competition. She stood out with her unique style and use of a vocal loop and now she premiered her very own Eurovision song ‘Toy’. This will stand out for sure as it is bonkers, but does Netta really stand a chance to take the victory back to Israel?

‘Toy’ is a high paced pop tune with some Middle Eastern influences in the instrumentation. It is very Eurovision and not at all Eurovision at the same time. I never realized so much could happen in just 3 minutes! The main hook is instant and settles in your mind easily, but at the same time the pace changes, the vocal effects and the chicken noises might be a lot to take in on first listen for the average listener. For people just to to see this as a circus act would be a waste though, as Netta is a talented vocalist and a creative artist with a message. The lyrics to ‘Toy’ are all about girl power and were inspired by the #MeToo movement. Way to go girl!

So far we have only seen the music video of the tune (Netta sure got some star quality going on there), but a live version is yet to be performed. And that is what is going to make or break this entry obviously. Netta makes use of a lot of vocal effects and looping, which might break the Eurovision rule that all vocals need to be performed live on stage. I will reserve judgement on its winning chances until I hear Netta sing ‘Toy’ live, but I have some doubts about juries being fully on board with this and televoters getting this absolutely bonkers, hyperactive tune on first listen. At least the track is receiving strongly polarizing reactions from Eurovision fans. At least nobody will feel indifferent after hearing ‘Toy’. I hope Netta will at least bring Israel their best result in years as her talent, the out of the box creativity and the sentiment deserve to be rewarded!



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